Our client is an International lifestyle fashion retail brand. To cope with expansion plans, they are inviting an enthusiastic people connector, creative storyteller & digital marketing professional to drive and build brand awareness on social media platform.
• Create & execute social media strategy
• Drive brand awareness & growth in Asia
• Act as brand’s voice & a stand for storytelling
Reporting to the Manager, you will be responsible for creating and managing the execution of the social media strategy that enhances the brand’s growth, awareness, engagement and conversation in Hong Kong and key regional events in Asia. You will be working cross-functionally to create engaging and inspiring content on the digital space including write-up, video & photos. You will be overseeing every exchange on the brand’s social platforms and to reach the goals of user acquisition, retention, engagement as well as positive enhancement of brand image. You will need to monitor and analyze the effectiveness of the social media campaigns across all platforms through regular reports. You will monitor & research on the social media trends and appropriately apply the knowledge to suitable campaigns. You will act as brand’s voice and be a stand for storytelling as well as creating content that can be leveraged both offline and online whilst supporting their stores.
You are a degree graduate with a minimum of 2-4 years related work experience on managing social media content and must have experience gained from fashion retail industry. You should have comprehensive understanding about social media platforms. You should have a strong analytical skills and have experience working with Omniture and any other social listening tools. You should be action-orientated, very outgoing, energetic and strong team spirit. You should have connection with KOLs and passion in sports, event, fashion lifestyle industry.Excellent interpersonal and communication skills (both written and verbal including impeccable spelling & grammar) is required for this role – native level of both English & Chinese is preferred.
To apply online please click the ‘Apply Now’ button. Or please email Carsa Tong your up-to-date resume in word format quoting with reference number to Carsa.Tong@reedglobal.com. Due to the high volume of submittals, only candidates whose skills and qualifications most closely suit our requirements will be contacted.