From a secret recipe to a bold idea and very proud traditions we build the future. Coca-Cola Enterprises (CCE) manufactures, distributes, sells and markets some of the world’s best-known and best-selling brands in non-alcoholic beverages. CCE Great Britain (GB) is the largest Business Unit in CCE, which is itself the world’s third-largest independent Coca-Cola bottler. Some of the brands you will find in our portfolio are Coca-Cola®, Fanta®, Sprite®, Schweppes®, Glaceau Smarwater®, Powerade®, Glaceau vitaminwater®, Monster® and Capri-Sun®.
Leading brands, great people, growth and the reward that comes with it: the raw materials for success are right here. But still, success depends on our skilled management sharing thirst: for getting more and better from our people and systems, a thirst for pushing limits, and a thirst for the rigour and challenge of a large, fast moving business.
Do you have a personality with the power to influence and connect?
Can you sustain the pace to keep on growing?
Will you make an impact with your desire to win?
Manager, Category Planning, Digital Analytics (Uxbridge)
Reporting into the Associate Director, Category you will be primarily accountable for digital analytics, planning and reporting. You will work with both Home and Cold Channel customers; working with their eCommerce teams to help them understand the drivers of Soft Drinks Category performance, establish best practice merchandising principles, and to better understand the digitally savvy shopper in the eCommerce environment. You will help build and communicate best practice reporting using disparate sets of data (both shopper clickstream and Retailer EPOS) to provide a comprehensive view of Channel performance across the top Online customers. You will also support our Trade and Shopper Marketing teams in helping them understand the effectiveness of our digital shopper marketing activity. There will also be significant opportunity to develop our Online Category Management practices to create best in class Online Range and merchandising principles. This role represents a significant opportunity to drive our Category’s digital agenda with the top Online Food retailers and embed a data driven marketing ethos.
What to expect
Planning & Business Case
Responsible for building local business case for investment in digital, and supporting development of pan-EU business case (with guidance from EU digital team)
Responsible for preparing insights and analysis to support online and digital LRP, ABP and online environment plan, and allocation of online and digital investment by customer
Responsible for recommending online growth targets, digital shopper KPIs, prioritise of digital shopper investment by sub-channel & environment, in collaboration with EU digital team
Responsible for measuring cannibalisation of online and digital shopper marketing sales on traditional sales as input into business case and planning
Responsible for tracking local competitor/peer digital strategies & activity and sharing across CCE
Responsible for supporting preparation for stakeholder reviews and Digital Steering Team meetings
Digital Reporting & Performance Management
Responsible for measuring CCE online share, volume, sales, GP, FDM & OI and comparison to in-store by accessing customer data and working with Insights & Finance – (Note: some of this may transfer to Insights once accurate continuous tracking available)
Responsible for building online and digital dashboard of investment & performance, in accordance with EUG definitions and methodology
Responsible for tracking progress against digital business case milestones and KPIs (with PMO)
Responsible for tracking and optimising digital budget spend within the BU (supported by Finance)
Digital Analytics & Optimisation
Responsible for analysing customer/shopper data to support online “test & learn” programs and digital shopper pilots/ activation
Responsible for accelerating access to customer/shopper data (together with online and sales teams)
Responsible for tracking local external data sources (e.g. social media monitoring)
Responsible for supporting shopper loyalty program development (e.g. by identifying shopper segments and insights)
Responsible for preparing insights and analysis to support customer meetings, customer JBPs
Responsible for identifying growth and targeting opportunities by customer, using CCE & customer shopper segments and loyalty card data
Responsible for sharing insights & learning on regular basis with EU digital team (dotted line reporting) to process and share across BUs
Responsible for building digital insights & analytics awareness, capabilities and learning across BU
What we expect of you
To be successful in this role you will have demonstrated experience in working with retailer and shopper data and have working knowledge of best practice analytics processes and systems (experience in the Adobe Marketing suite will be preferred). Previous experience with the Tableau Business Intelligence tool will also be preferred but not necessary with boundless enthusaism and passion for digital. You will have strong analytical skills with a passion for translating complex data into insights. You will be a clear, concise, high impact communicator and influencer.
If this role is of interest to you please upload a recent copy of your CV and someone from the Talent Acquisition team will be in touch.
We believe that equal opportunities means inclusion, diversity and fair treatment for all.