Marketing Manager - Website Development - Contract

Job Post London

Jobs Marketing

Marketing Manager – Website Development – Contract

Competitive + exc benefits

This is an excellent role for a marketing manager who loves to own their website. The focus is on digital optimisation, customer conversion, lead generation and content creation as well as a passion for analytics.

You will be working on a brand which is number one in this interntional b2b marketplace. The site is key in delivering business critical information to a defined business sector via subscription model. The website and product is truly global.

Key responsibilities:

Manage a range of projects to define and deliver increased inbound traffic and conversions.

– Create and deliver new content and pages in line with the digital strategy
– Execute A/B testing on content and journeys to optimise conversions on the website
– Create and execute test plans for page content
– Analyse journeys on the website to report on what is driving conversion, what isn’t, and what needs to be optimised
– Manage the backlog of site improvements and liaise with the web development team to make sure they are prioritised and completed

• Accountability and management of all inbound channels
– Oversee PPC campaigns and manage budget working together with the internal search specialist team to make sure campaigns are optimised and driving engagement and ROI
– Manage the Social Media plan and work with the Marketing Executive to drive growth in conversions and engagement from our core target markets through social media channels
– Understand key commercial priorities, devise and deliver plans for how digital channels will support these

• Report on all inbound channels, outlining results and trends, key drivers for the monthly successes as well as key activities for the following month

• Directly manage the Marketing Executive and support on delivery of content marketing execution on the website and on Social media

Essential:
You will need to have demostrable experience in B2B marketing roles & be educated to degree level or equivalent.

Experience must include:
• A proven track record in managing website journeys and optimising for conversion
• A proven track record in reporting and analysing drivers and impact
• Social media management experience
• PPC management experience
• Strong analytical skills
• Excellent working knowledge of Excel for analysis and reporting

ID #3448 Location London Industry Marketing Type Full Time Role Marketing Manager - Website Development - Contract Career Level Middle Presence Remote

Required Skills

Here’s an overview qualifications you need for this job.

Communication
Organizational
Job Related
2 Languages
(Native)
Understanding
Speaking
Writing

Salary & Benefits

Here’s what you get.

Full Time Salary negotiable /Month
Benefits

Company Information

A Brief Overview of the Company which posted this job offer

Job Post

Est. In 1 People 2917 Jobs

Apply for this job

Use this contact form to apply for this job.

Human test. Please input the result of 5+3=?

Thank you! We will get back to you as soon as possible.

Something went wrong, try refreshing and submitting the form again.

Contact Details

Job Post
2015 The job finder