Head of Direct Marketing – Birmingham
One of the UK’s best known brands is looking for a Head of Direct Marketing to develop and grow the direct marketing function within their business.
With control of the entire division, and reporting directly to the MD this is clearly a big role and will suit someone operating at a Head of Marketing position already, or a Senior Manager ready to take the next step into that role. It represents a pretty unique opportunity for someone looking for a challenge where they can take their own experience and style and deliver breakthrough results for the business.
You will have the support to make your own strategic decisions to make sure that the direct marketing plays an increasingly successful part of the business. The client is interested in talking to people with significant direct marketing experience and is flexible on the industry that this experience has been gained in.
What is more important is a track record of successful deliver of a direct marketing process in a blue-chip matrix business. You will have a commercial and customer focused approach and have experience of delivering high value and complex projects.
Experience of the development and delivery of annual direct marketing plans across owned, earned and paid media to maximise performance against profit, sales volume and CPS targets, ensuring expense allocations are appropriate to book size & level of activity.
Build and nurture collaborative working relationships with key stakeholders across the business to ensure the effectively delivery of campaigns.
In-depth knowledge of the marketing mix across owned, earned and paid channels with large scale budgets.
Has built and managed complex marketing communication plans in an Insurance environment across a range of products and brands.
How to Apply
If you believe that you have the skills and experience for the role then please apply via the link on this page or contact me directly for more information. If however this role is not right for you, but you are interested in other roles within Marketing then please contact me directly.