Perfetti Van Melle is a privately owned profitable company that manufactures and distributes candy and chewing gum in over 150 countries worldwide. Today, Perfetti Van Melle is ranked as the third largest sugar confectionery/chewing gum company in the world, second in Europe, with innovative and recognised brands like Mentos, Chupa Chups, Fruittella and Smint in their brand portfolio. The ability to develop products, varieties and flavours that meet the different demands and opportunities of markets efficiently, is one of the Group’s keys to success. The business has been experiencing year on year growth and for our Marketing department in the UK we are looking for a Marketing Manager to lead the talented team, reporting directly into the Country Manager.
Details about the Client
Perfetti Van Melle is a dynamic, fun, vibrant and fast-paced organisation with an incredible entrepreneurial flair. They offer a flexible, nimble working environment where individuals are encouraged to use their own initiative and bring new exciting ideas to the table whilst taking full ownership for their brands. There is an open communication, collaborative and can-do culture in place where individuals are given full reign to use this platform to challenge themselves in a truly entrepreneurial manner. The business is a major advocate of career development and offer endless opportunities within its global remit. The Marketing Manager will join a passionate team where the emphasis is on growing the business to its full potential. If you’ve ever wanted to work with great brands within an environment that is all about making it happen, Perfetti Van Melle is a great place to ignite your Marketing career; offering real opportunities for personal and professional development.
Detailed Job Description
As Marketing Manager you are responsible for the development and implementation of strategic new product development, brand awareness, consumer activation strategies and communication/advertising plans for the entire Brand Portfolio in the UK (Mentos, Mentos Gum, Smint, Chupa Chups, Fruittella and Klene). You will leverage your marketing team by creating a forward thinking innovative environment and culture with true ownership and accountability.
As Marketing Manager you will be leading a team of 5 with 2 direct reports. You will lead, coach and mentor the marketing team members with clear, upfront agreed KPI’s and quarterly performance reviews to motivate and inspire our people.
You are responsible for the development and implementation of the 3 year strategic Long Range Plan, including category, marketing and brand activation plans on a yearly basis with clear new product development objectives, marketing strategy, target consumers, brand positioning and advertising calendar in alignment with and commitment from all key stakeholders. You will work in close collaboration with the International Group Marketing team based in Amsterdam, The Netherlands.
You will champion the development of ATL materials and media strategies with creative and media agencies for a clear, creative, on-strategy, consistent and maximum cut-through branding with high impact, consistency and sustainability. You will be responsible for the marketing budget and growth of the gross margin and contribution margin of the brands.
As Marketing Manager you will build relationships and partnerships with internal and external business partners for a clear and consistent understanding of our company’s direction, NPD agenda and category, marketing and brand strategy.
To be successful in this role you will ideally have the following skills and attributes:
MS Degree in business, marketing specialty preferred
Proven track record of at least 10 years in product/brand management within UK FMCG;
Strong experience in the creative and production process, design and implementation and R&D
Advanced knowledge of brand building, media buying, (on-line) advertising and communication development and strategies.
Ability to analyse and interpret market research providing guidance to the marketing team.
Effective interpersonal communication and consultative skills, both verbal and written
Pragmatic and action-oriented attitude, ability to translate business needs into solutions
Ability to work under pressure, think quickly and demonstrate initiative in solving problems;
Strong results focus
Strong analytical skills
Proven supervisory and people development skills
Entrepreneurial and business driven mind-set
Open for international career opportunities/mobility
What’s on offer
Offering a competitive salary and benefits, this is a permanent position within the UK team. This opportunity offers an unparalleled platform to be autonomous and to explore bold, creative and courageous ideas whilst managing a team of incredible talent.
Where specific UK qualifications are required we will take into account overseas equivalents. All third party applications will be forwarded to Michael Page.