Head of PR & Digital Marketing
Caerphilly – Â£50,000 circa (salary dependent on experience)
An exciting opportunity to join an ambitious South Wales based client taking a key role in the marketing team as Head of PR & Digital Marketing.
With proven experience in PR & Digital Marketing you will be a creative and extremely adaptable person, with the ability to quickly adapt to changing requirements and effectively implement your experience to achieve marketing and business goals and expectations.
As the Head of PR & Digital Marketing you will take responsibility for implementing various PPC (Pay Per Click) and SEM (Search Engine Marketing) campaigns and the Social Media strategies, to drive external awareness and perception of two of the company’s key brands amongst its target audience.
Leading and managing PR, Digital and Social Media, implementing strategies with a view of driving traffic to through websites and supporting SEO (Search Engine Optimisation). Utilising PR themes and articles generated to fuel engaging blogs, tweets, emails and content for the website, along with overseeing the production and distribution of video content and for content on digital publishing platforms.
You will be a strong communicator with responsibility to liaise and communicate with staff, line managers and all internal departments, stakeholders, defined customer groups (both internal and external), trade related media -journalists, websites, on-line communities and associations, Video production facilities and PR/communication agencies
This is an urgent requirement and an excellent opportunity to join a well established but ambitious company in a key role. Therefore, a prompt application is advised to avoid disappointment
Full specification available at consultation
Campaign planning and implementation
PPC (Pay Per Click)
SEM (Search Engine Marketing)
PR / Digital PR
SEO & Social Media
Monitor, evaluate and report on PR program results/KPIs
Manage budgets and campaign ROI
Digital, Digital PR, PR, PPC, SEM, SEO, Social Media, video, content